Privacy Notice

Last updated: 7 October 2026

Data controller

The data controller for this website is Ezekiel Henrick Magehema, trading as Magehema Digital Entrepreneurship System (MDES), Mbeya, Tanzania. You can reach us via the WhatsApp links on our home page.

What we collect

  • Your name and email address (when you request a free ebook or buy a book)
  • Your WhatsApp number (when you choose mobile-money payment and ask for delivery)
  • Basic visit analytics: country/city, pages viewed, and buttons clicked
  • Messages you send to our AI salesperson, Mwema

How we use it

We use your details to deliver your books and free gifts, answer your questions, improve our store, and — only if you agreed — send you occasional updates about MDES products. We do not sell your data to anyone.

Who we share it with

  • Paddle (Paddle.com Market Ltd) — our Merchant of Record for card and PayPal payments; they process your payment details, handle taxes, and issue receipts.
  • Snippe — processes mobile-money payments in Tanzanian shillings.
  • Payhip — delivers some English-edition purchases.
  • Our hosting and analytics providers, only as needed to run this site.

Your rights

You may ask us at any time to see, correct, or delete the personal data we hold about you. Contact us via WhatsApp and we will respond promptly.

Data retention

We keep customer and lead records only as long as needed to deliver your purchases, support you, and meet legal or tax obligations.

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